Is 100K skypephones really a "success"

UK mobile operator 3 is coming out with the second generation of it's Skypephone. Recently several news stories spoke about the "success" of the 1st gen skypephone, reporting "over 100,000" sold. Since when is 100K handsets a "success"? Perhaps 3 is a very small operator, but certainly Nokia or Apple would not consider that amount sold a "success".

Apple announced during the Macworld 2008 keynote that it sold 4 million iPhones during its first 200 days on sale.